IG Shopping: the new Instagram app intended to sell
Instagram is becoming increasingly oriented towards the e-Commerce market and shopping.Read
Social media marketing: how to determine your activities’ effectiveness
According to Altimeter’s research, only 34% of the businesses acknowledge the social media’s power when it comes to their results.Read
Wanna hit the mark? Less is more
We are literally bombarded with images everyday, we got to the point where the only way to actually captivate someone’s attention is minimalism.Read
How to improve your user experience?
An optimal User Experience is based on Neuromarketing. UX Experience means user experience.Read
Neuromarketing and the importance of perception
Neuromarketing is a recent discovery. It all started in 2002 thanks to Ale Smidts’ studies, the professor of Marketing Research at Rotterdam School Management.Read
Augmented reality shopping, is it science fiction?
Zara introduced augmented reality in their shopping experience. The fashion colossus’ project founded by Amancio Ortega was launched on April 12th in five stores: in Milan, Florence, Rome and Marcianise.Read
Five interesting statistical data that confirm the power of images
Visual contents have a strong impact on people, therefore it’s fundamental to choose thoroughly the images that we want to use in order to create a coherent visual storytelling.Read
With the “Product Tagging” function Instagram is closer to the e-Commerce
Social Media Managers all over the world are relieved and glad to try this new function.Read
In social we trust
If they offered you a TV commercial for only 0,02 cents per result, would you hesitate? Not only are they cheaper, social medias also have an incredible potential when it comes to interaction.Read
What are the visual trends of 2018?
Augmented reality: nowadays it is essential to overcome the gap between reality and virtuality. The latest commercial launched by Apple is an example of this exigency.Read