IG Shopping: the new Instagram app intended to sell
10/09/2018

IG Shopping: the new Instagram app intended to sell

Instagram is becoming increasingly oriented towards the e-Commerce market and shopping.
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Social media marketing: how to determine your activities’ effectiveness
21/06/2018

Social media marketing: how to determine your activities’ effectiveness

According to Altimeter’s research, only 34% of the businesses acknowledge the social media’s power when it comes to their results.
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Wanna hit the mark? Less is more
8/06/2018

Wanna hit the mark? Less is more

We are literally bombarded with images everyday, we got to the point where the only way to actually captivate someone’s attention is minimalism.
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How to improve your user experience?
21/05/2018

How to improve your user experience?

An optimal User Experience is based on Neuromarketing. UX Experience means user experience.
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Neuromarketing and the importance of perception
10/05/2018

Neuromarketing and the importance of perception

Neuromarketing is a recent discovery. It all started in 2002 thanks to Ale Smidts’ studies, the professor of Marketing Research at Rotterdam School Management.
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Augmented reality shopping, is it science fiction?
20/04/2018

Augmented reality shopping, is it science fiction?

Zara introduced augmented reality in their shopping experience. The fashion colossus’ project founded by Amancio Ortega was launched on April 12th in five stores: in Milan, Florence, Rome and Marcianise.
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Five interesting statistical data that confirm the power of images
11/04/2018

Five interesting statistical data that confirm the power of images

Visual contents have a strong impact on people, therefore it’s fundamental to choose thoroughly the images that we want to use in order to create a coherent visual storytelling.
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With the “Product Tagging” function Instagram is closer to the e-Commerce
23/03/2018

With the “Product Tagging” function Instagram is closer to the e-Commerce

Social Media Managers all over the world are relieved and glad to try this new function.
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In social we trust
20/03/2018

In social we trust

If they offered you a TV commercial for only 0,02 cents per result, would you hesitate? Not only are they cheaper, social medias also have an incredible potential when it comes to interaction.
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What are the visual trends of 2018?
16/03/2018

What are the visual trends of 2018?

Augmented reality: nowadays it is essential to overcome the gap between reality and virtuality. The latest commercial launched by Apple is an example of this exigency.
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